Over 200 Wedding Dresses across our London Bridal Boutiques

Explore over 200 wedding dresses across our Maida Vale and South Kensington bridal boutiques. Every appointment takes place in a private studio with an experienced stylist, giving you the time, space and guidance to find the dress that feels right for you.

What to Expect at Evelie

At Evelie, bridal appointments are designed to feel calm, private and focused on you. Each boutique has its own distinct collection, so every location offers a different selection of dresses. Your appointment takes place in a private studio with a dedicated stylist who will guide you through silhouettes, fabrics and fit. You’ll have the space to try different styles, refine your favourites and understand what works best for your body and wedding plans. We also offer in-house bridal alterations, meaning your dress stays with us from the moment it arrives until your final fitting.

  • Our four private studios are designed for brides who want an intimate and exclusive bridal experience.

  • Bring up to 4 guests and enjoy a calm, private appointment with your stylist.

  • Across two boutiques — with different styles at each location.

  • Up to 15% off for Key Workers, NHS Staff, Teachers, Civil Servants and Charity Workers.

  • Spread the cost with interest-free instalments.

  • Fittings handled by our team from first pin to final pick-up.

Our London Bridal Boutiques

Evelie Maida Vale

Our Maida Vale boutique offers two peaceful bridal studios filled with natural light and greenery, creating a calm and welcoming space for your appointment. Here you’ll find a curated selection of over 100 made-to-order wedding dresses, typically priced between £1,000 and £1,700. The boutique also hosts a permanent sample sale with designer gowns starting from around £400.

Evelie South Kensington

Our South Kensington boutique offers a more contemporary bridal experience, with two sleek studios designed for a modern, relaxed appointment. The collection features designers including Justin Alexander Signature, Josephine Scott, Mikaella and Paloma Blanca, with over 100 made-to-order dresses typically priced between £1,600 and £3,000. Sample sale gowns are also available from approximately £700.

Explore Wedding Dresses by Boutique, Style and Price

Explore our wedding dresses by boutique, style and price range to quickly discover gowns that suit your vision. From modern minimalist silhouettes to romantic lace designs, our curated collections include curve sizing and sample sale options. Browsing by collection helps you focus on the dresses most worth trying on at your appointment.

Wedding Dress Shopping FAQs

Planning your bridal appointment often comes with a few questions. Here are some of the things brides most commonly ask us about wedding dress shopping, fittings and alterations at Evelie.

Ideally, start 10–12 months before your wedding. If you’re ordering a designer gown made-to-measure, production plus alterations typically takes 6–8 months (timelines vary by designer). Need it sooner? Some made-to-order rush options can be ready in as little as 12 weeks, usually with an additional 15% rush fee.

 Yes. With a shorter timeline, a sample sale dress is often the best option. If you need alterations, our rush service can be completed in around 3–4 weeks.

  • Sizing: Review the listed size carefully before purchasing.

  • Condition: Sample gowns are sold as-is, based on their in-store condition (complimentary dry cleaning isn’t included).

  • Alterations: We generally don’t recommend altering a dress down by more than two sizes, as it can affect structure and fit.

  • Key Worker Discount: The Key worker discount is not applicable on sample sale dresses. 

Yes—there’s a booking fee to secure your appointment online. You can reschedule free of charge if it’s done 72+ hours in advance. Cancellations 72+ hours before receive a full refund. No refunds apply for no-shows, late cancellations, or changes within 72 hours.

Your appointment is relaxed and guided by your stylist:

  • Consultation: We chat through your preferences, budget, and wedding details (including anything you’ve shared on WhatsApp).

  • Trying on: You’ll try on a curated selection, refining styles as you go.

  • Measurements: We’ll measure you at the end to recommend the best size.

  • Next steps: You’ll leave with clarity on what you love and what suits you best.

A few simple things help the fitting feel easier:

  • A hair tie (great for changing necklines and silhouettes)

  • Nude seamless underwear (avoid black or tight options)

  • Shoes aren’t required—we have options available

  • We also provide disposable socks for hygienic shoe trials

Appointments are one hour. You’ll usually try at least five dresses, and sometimes 7–8 depending on pacing. Please arrive on time—there’s no waiting area.

You can bring up to four guests at Evelie South Kensington and in the first-floor studio at Maida Vale. In the Maida Vale ground-floor studio, you can bring up to two guests. For comfort and safety, we ask that toddlers and pets stay at home.

Yes, you’re very welcome to include friends or family by video call during your appointment. We can accommodate WhatsApp, Zoom, FaceTime, or another platform of your choice using our in-boutique internet connection. Just let us know in advance if you would like to do this.

Absolutely. Shopping solo can be a lovely way to focus on what you feel best in. Your stylist will guide you through silhouettes, fit, and styling—every step of the way.

Our main collection includes samples in sizes 12–14, suitable for a range of brides (roughly UK 6–14 depending on fit and designer). Our Curve collection includes options for UK 16–22.

Our new wedding dresses typically range from £1,000–£3,000, depending on design and detailing. Sample sale gowns start from £400.

Sizing varies by designer, so a size in one brand may fit differently in another. We always recommend prioritizing fit over the label, and your stylist will help you find the best size for your measurements. Click here for our wedding dress sizing guide and charts.

Yes, a fee applies for each appointment you book. If you go on to purchase a gown, we refund the booking fee from your final bridal appointment.

Yes—our in-house team offers alterations with a standard turnaround of 8–10 weeks. A 4-week rush option is available. Click here to learn more about our wedding dress alteration services.

In most cases, yes—many gowns can be taken in by 1–2 sizes. Larger changes may affect the design and structure, so our seamstresses will advise based on your dress and fittings.

Sometimes, but it depends on the dress and the amount of seam allowance available. Some wedding dresses can be let out slightly, while others offer very little extra room. Our seamstresses can advise on what is possible once they assess the construction of the gown.

If your dress has a train, a bustle is strongly recommended for your reception and evening—so you can move comfortably. We’ll tailor the bustle style to suit your gown and how you want it to look.

 Yes. We recommend a cabin-approved travel box so you can take your dress as hand luggage. Fold it carefully and avoid checking it in to reduce risk during travel.